Class Action Lawsuit Alleging Gerber Deceives Toddlers’ Parents With Misleading Labels

A class action lawsuit filed today in California against Gerber claims that despitete vibrant images of fruits and vegetables on the labels, Gerber Graduates Puffs contain at best trace amounts of the pictured ingredients.

Gerber, the best-known baby food company in America, has a well-known brand built on a reputation for providing healthful and nutritious food for babies and toddlers. Unfortunately, with its Graduates Puffs, the company is misleading parents into buying a product that is far from nutritious, according to the class action complaint filed today.

The plaintiffs allege that the packaging for Puffs is dominated by pictures of fruit or vegetables: juicy peaches, slices of ripe banana, nutritious sweet potatoes. But the ingredients list belies these pictures. Banana-flavored Puffs contain no bananas, only a trace amount of banana flavoring. Sweet potato-flavored Puffs don’t contain actual sweet potatoes, or any other vegetable, only miniscule amounts of sweet potato “flavor.” The closest thing to a fruit or vegetable in Puffs is a very tiny amount of dried apple puree — powder, in other words.

Three prominent consumer advocacy firms—the Stanley Law Group, Bailey & Glasser LLP, and David F. Sugerman—have filed the class action, claiming that these depictions of Graduates mislead toddlers’ parents.

The suit alleges that parents trying to buy healthy and nutritious snacks for their toddlers have trusted Gerber’s reputation and package presentations, paid Gerber’s premium prices based on that reputation, and, in exchange, unwittingly provided their toddlers with empty calories.

Far from the healthy treat the labels and Gerber’s reputation suggest, Puffs are little more than flour and sugar.

The lawsuit was filed in the Superior Court of California, San Francisco County, and is titled GYORKE-TAKATRI, et al., v. NESTLE USA, INC. and GERBER PRODUCTS COMPANY.

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